1983 POLICE IS BORN! here the 80's represented a turning point in the glasses world
From eye protection, to fashion accessory.
Glasses and sunglasses became THE fashion
item to revamp your image, enhance your
features and seduce!
1984 mask your personality
Stars and Starlets alike wore
sexy dark glasses to escape from
the prying paparazzi!
1985 express yourself
People chose glasses to express
themselves with new styles,
and to interpret their own personalities.
1986 police launches its first glasses collection
Influenced by cinema and the
Hollywood stars of the 80's.
1988-1989 double profile sunglasses, a new, younique design by police.
With a square and classical shape,
the double profile above the lenses
embellishes the frontal part of the frame.
1990 the continuation of the double profile into everyday spectacles
Gave everyone the opportunity to benefit
from this Younique, classic style.
1991 police bring out their rock and roll style sunglasses
Classically framed and completely iconic,
They soon became a real hit among the fashionistas.
Everyone who was anyone was sporting a pair.
1992 urban fashion
Police sets the trend for fashionistas
everywhere with their unique and stylish
1993 iconic blues lenses
In the world of sunglasses the colour blue equals
Police... the iconic blue mirrored lenses! A real must have
in the late 80's and early 90's They were a great success
and still popular today!
1994 police withe wings!
The winged Police logo became the most distinctive
symbol of the brand to date. Attention to detail was
given on the bridge and the temples.
1995 first fragrance
Police launches its first fragrance, Police
Original. This was only the beginning...
1996 famous faces
The idea to use famous names in sports and cinema
to lend their faces to convey the true Police style.
International celebrities are used to promote the now
world famous brand.
1997 changing times and tastes, faces and fashions
The excessive detail around the temples
of the early 90's gives way to minimalism
and rounder frames.
1999 2000 bruce willis the new face
Big name American action hero, Bruce Willis becomes the new
face of Police. Now with a strong brand identity, Police
branches out and develops its lifestyle brand.
2001 the new millenium
Bathed in colour; pink, blue and green combined
with lightweight frames and coloured plastics.
The IT accessory for those who wear glasses!
2002 from willis to clooney
The collaboration with the American film industry
continues and Bruce Willis is superseded by the tantalising
George Clooney who with his sparkling sex appeal, brought
an enchantment of his own to the Police brand.
2003Police launches its first
Younique and innovative designs for those
who are true masters of their own time.
20042005Watch this space...
watch this face
In this year Police launches its first watch collection and Police
premiers in the world of football by signing up David Beckham
as the New Face for its sunglass campaign, less aggressive
Police explodes onto the fashion scene with their new look
bigger and better rims to frame the face, making them
the forerunner for this new style.
Antonio Banderas is assumed and the year marks a turning
point for the watch collection. Large faces expressing
a metropolitan and cosmopolitan feel!
and Wings Pour Homme
Two fragrances for men, one urban and trendy and the
other, classic and masculine. It also launched a his
and hers fragrance, Pure Man and Pure Woman
Police leaves the famous faces behind to rebrand as “Be
Younique”, it takes hold and creates its own personality,
inviting its customers to express themselves.
Police’s constant eye for detail leads to the launch
of a new fragrance with a creative concept that makes
the brand unique in the perfume world.
2012Leather luggage and Accessories
In this year Police launches its first
leather goods collection.